Rule on Impersonation of Government and Businesses

sive scales while exploiting highly precise profiling.''). See also Creative solutions, bring your brand story to life, Amazon Ads, https://advertising.amazon.com/creative-solutions (last visited Aug. 18, 2026) (``Amazon Ads creative solutions are a suite of tools and services designed to help advertisers of all types and sizes to bring their brand story to life. Our creative solutions include self-service tools as well as hands-on support across creative ideation and strategy, creative production and editing, ad policy, and creative effectiveness.''); supra notes 17-18. --------------------------------------------------------------------------- The root of the problem lies in how Platforms' incentives are structured. In economic terms, Platforms may be thought of as multi- sided markets that connect consumers on one side with sellers who may advertise on the other, and their incentive structure reflects their intermediary role. Currently, Platforms financially benefit from all paid advertisements posted on their platform, including scam advertisements.\20\ As with other ads, Platforms can generate revenue from scam ads in multiple ways, including when Platform services are used to develop the ads, when the ads are posted on the Platform, or when consumers engage with the ads.\21\ However, Platforms do not bear meaningful responsibility for the enormous social cost that results